Behind the Brand
IDEAL Real Estate was founded in 2020 with a clear mission: to provide agents with the tools, technology, and systems needed to grow successful, sustainable businesses. From day one, IDEAL stood out—ranking #1 in both sales volume and transaction count in its very first year.
The platform behind IDEAL was originally built by a top-producing agent who spent nearly two decades refining what works in real estate. What began as a personal system for growth evolved into a scalable model that now empowers agents across the Olympic Peninsula and beyond.
At the heart of IDEAL is a belief in simplicity, efficiency, and results. The company’s success—and that of its agents—comes from a proven approach: streamlined systems, powerful technology, and a strong support network. IDEAL agents gain access to a complete business platform that eliminates unnecessary expenses, saving thousands annually while maximizing productivity.
With a leadership team that brings deep industry experience and a forward-thinking mindset, IDEAL continues to set a new standard for what a real estate company can be.
Growth Bonus System
At most companies, when the work stops, so does the paycheck. That’s not ideal. We understand that agents can’t be in production forever, but our growth bonus system was created to allow them to build lasting income if they are helping us grow. There is no catch or fine print, and calculations are simple and transparent.
We treat our people as partners.
INDUSTRY'S BEST TECHNOLOGY
IDEAL brokers enjoy the opportunity to use the industry’s best technology.
Transaction Management
Trained Transaction Coordinators
Customizable Website
Consumer App
Graphic Design Services
Lead Generation
Virtual Assistants
CRM Software
Team Recruitment
Business Support Services
Goal Realization Software
Bi-Annual Stakeholder Meetings
At IDEAL, since day one, our goal has been to be the ideal brokerage for our agent partners. Because of this, we give them a say in the brokerage. Twice a year, we sit down with our top agents to be sure we’re meeting their needs and we make major decisions by a vote of our top people. This guarantees that our company is providing ideal value to its top agents.
You don’t work for us, we work for you.
TRAINING
IDEAL is the only company in our area with a specialized focused training calendar taught by highly productive agents.
Online Training
We offer access to a comprehensive and continually growing database of recorded training sessions. This extensive library covers a wide range of topics and skill levels, allowing learners to explore at their own pace and convenience.
In-Person Training
The brokerage has classes happening most days of the week. We teach you how to make your clients happy, your bank account full, your future secure through investing, and how to be amazing at every aspect of real estate.
Coaching
Our coaching is the finest coaching program in the industry for agents that want to build a big business. We will set you up with a coach who has the experience building a business the size you want to grow to so you can skip the years of trial and error.
IDEAL EVENTS
At IDEAL, we host an annual training event for growth minded agents and also an annual celebration for all associates every year. These two events present further opportunity for in-depth learning and networking amongst IDEAL talent.
RELAUNCH And DRIVE
If you’re ready to elevate your business to the next level, we offer a selection of classes designed to help you achieve your goals. Our courses are packed with strategies, insights, and tools tailored to enhance every aspect of your business operations.
Huge Referral Network
Having been one of the top teams in the nation for over a decade, we have a huge network of agents we know who are vetted and are guaranteed to be an ideal referral partner for you and your team. Our CRM includes an agent function that allows you to start building your own referral network.
LEVERAGE
When you are ready to make your first hire, we have a complete system to help you find and effectively utilize the right person. We will help you get them up to speed in our systems and models and teach them to effectively use all the tools at their fingertips.
WISE HIRE TECHNOLOGY
We’ll run employment ads for you
Real Estate personality profiling tool assessment
Profile tool specifically tests for every position in the industry
Pre-printed interview questions.
KPI assessments to see if the employee you hired is working out.